ToT FOSS Toolkit for SMEs – Day 3

November 12, 2008 at 11:30 am · Filed under 1

Customers want benefit revenue.

Client Segment: define to who u r selling your product to.

Distribution Channel: if your product is Ubuntu distribution, then your distribution channel will be all Ubuntu community.

Cost Structure: Tools u may have to develop the software

Software development company

15 years for proprietary based software

Activities

Partner Network:

• MySql,

• Gambas,

• OpenOffice.org,

• Ubuntu,

• Apache,

• IOSN

Keuyy Resources:

• 10% programmers and consultants who work for the open source software

Key Activities:

• Marketing,

• Explaining what open sources is

• Assigning 10% of employees in open source software

• Customizing and creating open source software

• General accounting system,

Value

Offer:

Customers

Client Relationships

• The existing customers who use proprietary

• Explaining new customers about the licensing

Client Segments:

• SME 90%

• LSE 10%

Distribution Channels:

• others who do the marketing activities

• the one who does the implementation

• post sale distribution

Financial

Cost Structure:

• pay per man hour costs

• no need pay for license

• pay HR

Revenue Flows:

• 50% software

• 25% services (support)

• 25% data (documentation)

Good Client Segment: be specific in segmenting your clients. For Example:

• small medium sized co-ops

• no IT or very limited IT usage/staff

• available budget

• saving or lending budget for IT

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